35 Quick Tips for Writing A Press Release
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
Smashing the Myth of the Press Release
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
10 Tips for Tantalizing News Releases
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
The Four Seasons of Publicity - Building an All-Year Publicity
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
Publicity From Thin Air
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Grandma Says...
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
Press Releases for Every Occasion
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Forget the Press Release - Heres How to Pitch Like Roger Clemens
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
ABC News
The Tennessean
And its public relations team must express sympathy for some of the same people whose families are lining up in a Marion County (Indiana) courthouse to sue the band and others for damages linked to the fatal accident. At least one public relations ...
Sugarland lawyers seem to blame fans for stage collapse injuriesUNLIMITED CMU
all 537 news articles »
MarketWatch (press release)
22, 2012 /PRNewswire via COMTEX/ -- 5W Public Relations, one of the 25 largest independently owned US PR Agencies, is pleased to announce the addition of CAG Beauty to its growing roster of beauty brands. CAG Beauty is the holding company for Jonathan ...
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Hindustan Times
Hindustan Times
An Afghan protester gestures towards a US soldier in front of the US base of Bagram during an anti US demonstration in Bagram north of Kabul. AP Photo/Musadeq Sadeq Hundreds of Afghans threw stones, shouted "death to America" and torched tyres, ...
Fueling the FireTIME (blog)
all 2,049 news articles »
Sacramento Bee
22, 2012 -- /PRNewswire/ -- In recognition of February's upcoming "leap day," HB, an integrated branding, marketing and public relations agency, invites companies and individuals seeking input and creative dialog around their marketing and ...
and more »
Washington Post (blog)
By Jeremy Borden John D. JenkinsPrince William County supervisors who are on the board of a prominent local children's charity are dipping into their district's so-called “discretionary” funds to help pay for an upcoming steak dinner fundraiser.
and more »
Virtual-Strategy Magazine
BALA CYNWYD, Pa., Feb. 22, 2012 /PRNewswire/ -- Law office of Brodsky & Smith, LLC announces that it is investigating potential claims against the Board of Directors of ATS Corporation ("ATS" or the "Company") (NYSE AMEX: ATSC) relating to the proposed ...
and more »
PRWeek
PRWeek
Communication leaders need to tune up their PR teams to both be adept at integrated planning and also to take better advantage of these new forms of earned media. To deliver real business value via social media, the PR teams need to broaden their skill ...
Social Media Week NYC 2012 Recap, Digital PR & Social MediaBusiness Insider
Lay off the Social Media ExpertsBetabeat
Social media becoming everybody's businessHartford Business
all 91 news articles »
U-T San Diego
CHULA VISTA — Southwestern College plans to revisit the spending of $89150 in Proposition R construction bond money on public relations. Generally, such bond money is supposed to be spent on construction. The new administration at the college has ...
and more »
Chicago Tribune
That same spokesman called these those six layoffs a "modest streamlining" and, despite talk that there could be more layoffs in PR, said there are no other cuts scheduled. A reshuffling of the PR staff had been expected at the Peacock since Richard ...
and more »
MarketWatch (press release)
DES MOINES, IA, Feb 21, 2012 (MARKETWIRE via COMTEX) -- Freestyle Public Relations, a full service public relations firm that specializes in building individualized and multi-faceted campaigns for clients in a variety of fields, announced today that it ...
and more »
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