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11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More

In The News:

JLT Creative: Providing Quality SEO Copywriting Services
PR.com (press release)
Pretoria, South Africa, February 22, 2012 --(PR.com)-- JLT Creative has expanded their current service offering to include a variety of professional SEO copywriting services; along with a re-launch of their company website.

The 10 Cs of Online Copywriting
Business 2 Community
By Zach Heller, Published February 22, 2012 The old dogs of advertising and copywriting know their stuff, and they know it well. But writing for the web is a different beast, and though you may need to employ many of the old tricks, there are also some ...

Senior Copywriter - Direct Marketing
Bizcommunity.com
Must have a copywriting diploma from an accredited advertising or marketing tertiary institution. Must have a minimum of seven years writing experience in an advertising environment, and experience in a direct marketing or below-the-line environment ...

Pinterest.com Introduces a NoPin HTML MetaTag
Dedicated Server Directory
The concept of simply regurgitation someone else's content to Pinterest obviously posed a few copywriting concers for the pin board site and it has recently offered out its own meta tag which will add a 'no pin' element to a web page.

and more »

theEword (blog)
ASA rules against TripAdvisor copywriting claims
theEword (blog)
Online copywriters have been warned not to claim that user-generated content is reliable after the UK regulator made what it describes as a 'benchmark ruling'. The Advertising Standards Authority (ASA), which is responsible for commercial copywriting ...

and more »

Pay Per Click Club Shows How to Write Killer Ad Copies That Attract Attentions ...
PR.com (press release)
Pay Per Click Club will hold its monthly meeting on March 6, 2011 at 6:00-9:00pm with a beneficial lecture on how to be successful in ad copywriting and drive customers to a website. Meaghan McCann, the club's founder will teach the participants her ...

Mid/Senior Copywriter
Bizcommunity.com
Purple Cow Communications, Internet marketing agency, is looking for an experienced Mid-Senior SEO Copywriter to join its ranks. Relevant SEO copywriting experience is non-negotiable; experience in managing a team or mentoring junior writers is ...

How Social Media can boost your SEO
Bizcommunity.com
SEO can be implemented in various ways; copywriting, website design and the way in which content is uploaded onto a site are all factors that contribute to SEO. But increasingly, social media is influencing search engine rankings.

and more »

SEO Positive Extends Copywriting Team
DigitalJournal.com (press release)
The team at the SEO agency has recently decided to enlarge its copywriting team to meet demand for this particular aspect of internet marketing and is delighted to announce that Lauren Thomas is to join its Chelmsford division this week.
SEO Positive Employs New Sales ManagerPR Web (press release)

all 4 news articles »

Haaretz
Budding Israeli copywriters dream up cutting-edge Haaretz campaigns
Haaretz
In an exhibition co-sponsored by the Habetzefer copywriting school and Haaretz, flashy new ads try to sell the newspaper to Israeli readers in their 20s and 30s. By Emily Greenzweig A school project by Gal Bracha, an Israeli copywriting student, ...

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