Its Time For Some Steak
Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in... Read More
The Positioning of Success
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big... Read More
The Brand Called You
The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual,... Read More
Id Buy That: Getting A Brand Mindset
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but... Read More
Are You Brand Worthy? Are You Brand Worthy?
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is... Read More
Branding Is Not Selling Out: ITS SELLING IN
Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn№t in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about... Read More
Don?t Get Caught In the Trap: The BIG Difference Between Personal and Business Branding
When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few... Read More
Too Dull? Too Sharp?
You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks,... Read More
Notable News - The Branding Myth
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the... Read More
Naming Names... How to Name your Business
Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true... Read More
San Francisco Chronicle (press release)
Kansas City-based lifestyle branding and youth marketing agency creates strategy and branding for Everyday Noble Clothing line. HypeLife Brands, the leading lifestyle branding and youth marketing agency to Generation Y and Millennials, ...
and more »
Sacramento Bee
22, 2012 /PRNewswire/ -- Fueled by new business and new assignments, Corey McPherson Nash (Corey), a leading national branding and design firm announced four additions to its teams. The changes reflect Corey's continued growth and commitment to ...
and more »
Washington Post
Great brands and communications are always built on a foundation of who you are and what you stand for in the world. Ask Susan G. Komen For the Cure about what happens when your supporters disagree with your values and, by extension, your politics.
and more »
Economic Times
MUMBAI: Reliance Brands, a part of Mukesh Ambani-led Reliance Industries, has formed an equal joint venture with US-based Iconix Brand Group to launch the latter's 20 fashion and lifestyle brands in India. The joint venture -- Imaginative Brand ...
and more »
Bradenton Herald
McBru is working closely with CorSource executives to create a new branding and messaging strategy for the company, to be followed by an updated web strategy and new website design. CorSource selected McBru because of the agency's deep understanding of ...
and more »
Sacramento Bee
22, 2012 -- /PRNewswire/ -- In recognition of February's upcoming "leap day," HB, an integrated branding, marketing and public relations agency, invites companies and individuals seeking input and creative dialog around their marketing and ...
and more »
New York Post
Forbes
“It's a great story and a marketer's dream,” said Ronn Torossian, a sports marketing expert and branding strategist as the CEO and president of New York's 5W Public Relations. However, Lin's Asian ethnicity has no bearing at all on his new-found ...
Brands LinsaneNew York Post
Wired Opinion: The Geek Shall Lin-herit The Earth (Or At Least The NBA)Wired News (blog)
all 6,779 news articles »
OC Metro (blog)
OC Metro (blog)
Here are my 5 quick tips to Pinterest for your brand be it personal branding or company branding. After you've created your profile along with a couple boards creatively named, make sure to add the “pin it” button to your bookmark toolbar to allow you ...
Pinterest: What's the (pin)point?Washington Post (blog)
Why you should add Image on your Business Blog Post: PinterestNoobpreneur.com
all 80 news articles »
SunHerald.com
FierceOnlineVideo
The ad unit is designed to enable brands to increase social engagement around videos and better capture the positive buzz surrounding their video campaigns. The product allows brands to add social and branding elements like video ratings and a tweet ...
140 Proof Launches In-App Social Video AdsMarketWatch (press release)
all 21 news articles »
Sydney Morning Herald
Sydney Morning Herald
The branded cars are not driven in operational duties, he stressed, and have no lights or sirens. But it did lead to the obvious question: Who can sponsor a cop car and have their big, fat logo slapped on the door to disorienting effect? Dominos?
and more »
|
|||||
|
|
|
|||
The Art of Successful Branding
Branding: it's a term that carries great weight in the... Read More
Importance of Branding - Whats in a Name?
Branding is perhaps the most important facet of any business--beyond... Read More
Understand Brand
Branding has been defined, explained and examined extensively. There are... Read More
Articles: The Perfect Branding Tool
If you own a web-based business, you're probably aware of... Read More
Planning Ahead With Your Designer: Tips For Design Consistency With Your Logo And Brand Elements
While we recommend that you contract with the same designer... Read More
Acquire, Then Rebrand
Acquiring another corporation usually means that the acquiring company's name... Read More
Positioning and Branding - Brand Identity Guru
Where is your brand positioned in the marketplace? How is... Read More
Why Branding?
Having a concise, clear image that you project to your... Read More
Create a Niche: Stoke Your Market With Affiliate Branding
Propose success, demand performance, and brand your market with appeal.... Read More
12 Ways to Reduce Postage
1. Never send a letter that weighs less than 30... Read More
Brand Positioning - Brand Image
That cross-trainer you're wearing -- one look at the distinctive... Read More
Boston Brand Building - Brand Identity Guru
"Make no little plans, they have no magic to stir... Read More
Logo Design - Corporate Identity Branding - Brand Identity Guru
Like it or not it's who you are. Your corporate... Read More
Brand Your Name!
Have you ever thought about branding your name? Does the... Read More
The MOST Expensive Mistake You Can Make
Most people who own a small business have a huge... Read More
Branding Yourself To Increased Profitability
Successful Realtors know the importance of branding their identities into... Read More
Id Buy That: Getting A Brand Mindset
Feel that? The crisp tingle in the air? It's fall.... Read More
Choosing the Right Color Palette
Color is a highly personal experience ? everyone has favorite... Read More
How A Crazy Branding Stunt Can Bring Results For Years
As a beginner, you would be forgiven for thinking that... Read More
7 Branding Secrets: Ready or Not?
Every company has a brand (how people think of them)... Read More
How Much Is A Great Business Logo Really Worth?
A great logo can help a business project a positive... Read More
Which Of These Words Attract Your Clients
Whether it's your business card, tagline, article title, web site... Read More
How to Create Your Own Mail Order Products
Pick up almost any book or report on Mailorder Selling... Read More
Brand Boring or Brand Buzz?
I heard an advertisement on the radio the other day... Read More
Hummer is an Excellent Brand
What size is your Hummer? Hummers Come in All Sizes;... Read More
Brand Identity and the CEO
This week I spent a few hours with a highly... Read More
Measuring Return On Investment
...or Is My Brand Working?To measure the impact and effectiveness... Read More
Build Brand Value BIG Time
Ask your self this question, In which business are we... Read More
Logo Design - Corporate Identity Branding - Brand Identity Guru
Like it or not it's who you are. Your corporate... Read More
Brand Equity Building - Measuring Brand Value
Measuring brand equity allows a company to establish a baseline... Read More
Simple Risk Reversal Formula Will Send Your Sales Into Space (2 of 2)
Make A Bold Promise Then Back It Up With An... Read More
Picking The Design Company Which Is Right For You
So you've decided to go for it-you're ready to choose... Read More
Not So Stationary Stationery
The elements and functionality of the basic stationery system is... Read More
Brand Awareness - Brand Identity
About once a month a few of us at the... Read More
Profitable Partnering
Become your customers top-of-mind choice.Some of these snapshots of real... Read More
Into The Limelight
To stand out in a cluttered world, become a recognized... Read More
You?ll Bring a Parade of Business to Your Door!
Parades happen in every big city and many small towns.... Read More
9 Keys to an Effective Logo
The right logo, with the right characteristics, will boost your... Read More
Managing the Corporate Brand - a Reputation Perspective
Adored, respected and coveted by customers and organisations alike, corporate... Read More
Great Brands Depend On Attention To The Brand Architecture
Do you have the architecture in place to make sure... Read More
What Make Us Unique and Different
Starting a business can take a lot of time, money,... Read More
Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused
Yes, yes, we've heard it all before... loads of life... Read More
Personal Branding: Characteristics of a Strong Personal Brand
How many times have you been at a networking function... Read More
Acquire, Then Rebrand
Acquiring another corporation usually means that the acquiring company's name... Read More
Extreme Makeover ? Small Business Edition
Have you ever watched one of those home makeover shows?... Read More
Strategy and Tips for a Successful Logo Design
Visual processing is the most important way for gathering information... Read More
Does Your Message Pass the Test?
Develop an effective benefit message and you're well on your... Read More
Trademark: Do I Need One for My Business Name and Logo?
Wondering if a trademark is important to you as a... Read More
The Face of Your Business, Part I
When we initially started our businesses, we had to decide... Read More
Branding Your Business To Make More Money
Branding your comapny should be the first thing a company... Read More
Branding |