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Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g. sp^m). This will ensure a higher delivery rate if you use this article in your e-zine. If you're selling your book online, you're practically guaranteed to increase sales by publishing an... Read More

Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades-at least since people like Joe Karbo ("The Lazy Man's Way to Riches") back in the... Read More

Sell Your Book At Book Fairs, Festivals & Trade Shows

Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book. In fact, rent a corner at various... Read More

Sell Your Book with Pennies

Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar. When readers need your info (non-fiction) or entertainment (fiction), they will trade the jar for your book, but only if... Read More

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The Starving Student's Cookbook had... Read More

Seven Really Truly Unique Ways to Sell More Books

These marketing tips aren't for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you. 1. Use a fold over business card. Place your book information inside the fold. The title on the bottom side of the fold so it is seen first... Read More

Top Ten Ways to Promote Your Books Through Flyers

A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd. 1. Include a colored picture of your front cover. People want to see what your book... Read More

Make your Book Stand Out From the Crowd: Know your Audience

Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too." Not exactly true. If you are writing a book you need to know your specific audience. This gives your book its unique selling point. Writing for... Read More

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise... Read More

Three Powerful Tips on Selecting a Book Topic that Sells

The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need?... Read More

In The News:

Search Engine Journal
An Interview with Jordan Kasteler About His New Social Media Marketing Book
Search Engine Journal
Jordan has recently released a book called A to Z Social Media Marketing that I have read and I think it could be extremely helpful to those trying to understand the ins and outs of social media. I want to thank Jordan for taking the time to answer ...

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Book Marketing Resources and Tools for Authors
FeedFront Magazine
by Shawn Collins on February 22, 2012 Jim Kukral has started up a free service for fiction and non-fiction authors called the Author Marketing Club. Author Marketing Club is a community of authors who are going through the same pains and successes, ...

E-book Reading 10% of Canada's National Book Count
Publishers Weekly
The National Reading Campaign says that its numbers represent 80% of the English retail book market and 45% of French market. The Canadian Urban Libraries Council tracked circulation in 28 participating public library systems across the country, ...

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Inc.com Adds Veteran Digital Marketing Subject Matter Expert Hollis Thomases
MarketWatch (press release)
Thomases, a long-time digital marketing and advertising subject matter expert, has also authored the business book "Twitter Marketing: An Hour a Day," published by Wiley, writes a column on digital media planning for ClickZ, and contributes to Social ...

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PR Web (press release)
IXACT Contact Extends Its Real Estate CRM's Wireless Synchronization ...
PR Web (press release)
IXACT Contact Solutions Inc., the leading real estate CRM and email marketing system, announces the ability for customers to sync their real estate CRM database to Mac Address Book. This innovative synchronization capability is a natural extension of ...

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BusinessNewsDaily
Is Self Publishing in Your Marketing Plan?
BusinessNewsDaily
In an age of short form marketing messages â€“ from Facebook to Twitter to mobile apps â€“ self publishing might be the in-depth, nuanced and detailed form of communication your customers are looking for. And while publishing your own book can be costly up ...

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Special events in Cape, Levin book
Southeast Missourian
24: The ADDY -- advertising marketing club awards -- will take place at Ray's Plaza Conference Center. Social hour is at 5:30 pm with the dinner following at 6:30 pm It's always good to see who wins the highly competitive media awards, and it's always ...

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Bogie's Burn Book: There's a Tumblin', Tweetin' Bull in the Knopf China Shop
New York Observer
24, the 51-year-old executive director of publicity and marketing for Knopf posted â€œThe Hierarchy of Book Publishing,â€ a top-100 ranking of his colleagues and competitors, on his personal Tumblr. Far from a fawning Forbes-style list, Mr. Bogaards's ...

Bharat Book Bureau: Consumer Trends in the Spirits Market in India, 2011
Middle East North Africa Financial Network
Feb 20, 2012 (M2 PRESSWIRE via COMTEX) -- This report provides the results for the Spirits market in India from Canadean's unique, highly detailed and proprietary study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of ...

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Children's book publishers expect lucrative business at Book Fair
Financial Express Bangladesh
Majibur Rahman Khan, Marketing Executive, Daffodil International, an electronic publication house at the fair, said that the sales volume was satisfactory and comparatively high from the last year's. He informed FE that their publications were mostly ...

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